No more retail blind spots: get a comprehensive, accurate view of your competitors’ omnichannel strategy. See in-store and online pricing, promotion, and assortment data.
Accurate and complete retail pricing data
Your access to in-store and online pricing data is frequently blocked and interrupted
Your competitive catalog matching is inaccurate and incomplete
Manually cleaning data takes 40-50 hours of your time each week, so assortment data is typically limited and out-of-date
Insufficient analysis of your competitors’ equivalent products
Something is always getting in the way of you acting on your insights immediately
Routinely collect data from hard-to-access locations and hard-to-match categories like fresh produce and private label
100% accurate and complete competitive catalog matching
No more data scrubbing headaches! Enjoy reliable, ready-to-use insights.
Same-day, store-level coverage across in-store, online, and delivery services
Wield precise competitive data on product pricing, promotion, and assortment. Get a leg up with real-time, data-driven decision-making.
How it works
Get an edge on your competitors with accurate in-store and online pricing intelligence
Observa measures and manages your key items
Observa’s nationwide reps visit stores and capture GPS-verified shelf, display, and flyer data
Simultaneously, online pricing data is gathered from the same zipcodes
In-store and online data is validated, and products are matched
You receive reliable, ready-to-use competitive intelligence
Frequently asked questions
Everything you need to know
What is your geographic coverage?
Our 400,000+ reps can get to any store in any market in the United States.
What types of stores do you access?
We work in all store formats, including supermarkets, mass merchandisers, club, drug, convenience, electronics, home improvement, specialty, liquor, and department stores.
How often do you capture store data?
We work with clients to deliver data with the frequency they choose whether monthly, weekly, or more often.
How do I know what store the data is coming from and when it was captured?
Our platform delivers full-transparency, including geo-location tagging to ensure store locations are accurate and time-stamps showing exactly when data was captured along with photographic evidence.
How do you manage data quality?
Our modern scalable processes utilize centralized processing and machine learning along with best practices in data management and quality control to ensure we deliver data and analytics you can trust.